About Us

It started with a skin that didn’t fit the mold.

Layla Kaelm grew up in Fès, Morocco, with skin so reactive it was treated like a problem.
Too sensitive for drugstore products. Too overlooked by high-end brands.
Even so-called “natural” products made it worse.
Nothing ever felt made for her.

Years later, she moved to New York City with a clear purpose:
To create the skincare she had never been offered, and to build a brand that wouldn’t leave anyone behind.

“One care. Every skin.” Not just a slogan. A mindset.

Kaelm was born out of Layla’s personal journey.
Her skin wasn’t “difficult.” The industry was simply never built for all of us.

At Kaelm, we believe skincare should adapt to your skin, not the other way around.
No rigid categories. No unrealistic promises. No filters.
Just skin-first care that works, gently and effectively.

Small brand. Strong values.

Kaelm is still a small, family-run business, built with care, intention, and a deep belief in the power of inclusive skincare.
We focus on what matters: smart tools, soothing design, and honest results.
For real people, with real skin.

Not for a trend.
Not for a beauty ideal.
For you.